Red Bull Danmark
Red Bull Denmark is making a bold move into the festival scene – a space they haven’t fully explored before. Just like in Sweden, they see the huge potential of being present in this kind of environment. Musik i Lejet, one of Denmark’s most established and well-known festivals, became the stage where we had the chance to make a real impact.
We had the honor of designing and shaping the full concept, starting from the client’s vision: to create something inspired by the Tulum club scene – stylish, atmospheric, and immersive – but adapted to withstand the tough Scandinavian coastal weather.
The setup featured two dedicated sales areas, a complete sound and light experience, and an interactive photo activation designed to engage visitors and create shareable moments.
From the very first sketches to final execution on site, we led the entire production from start to finish – ensuring that every detail not only reflected Red Bull’s brand energy but also delivered an unforgettable festival experience
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