Jägermeister -
Way Out West
First Solar-Powered Festival Activation in the world – Maybe!?
In 2022, together with Nigab, we launched the Green House concept—an immersive greenhouse filled with lush greenery, where some of Sweden’s top bartenders hand-picked fresh herbs straight from the living plant wall and into your cocktail.
Muddy festival shoes? No problem. Enjoy a first-class shoe cleaning service while strolling around in custom Jäger-slippers, sipping on an ice-cold Jäger slush. Or why not hop onto one of the double swings and take in the festival vibes with a perfect view of the main stage?
As night falls, we turn things up a notch. The greenhouse transforms into a full-on nightclub—complete with DJs, lasers, neon lights, smoke, and spinning disco balls. This is something you simply have to experience on site!
Thanks to an amazing collaboration with Sunroof, we found a way to power almost the entire activation exclusively with solar energy—as long as the sun allows.
This activation was named Jägermeister’s 'Best Practice' of 2022 – Globally!
Three years strong at WOW—2022, 2023, and 2024
WeCreate ©2025
Design. Concept. Production.
info@wecreate.se
+46 736 932 771