Aperol
Festival setup
For Aperol, we created a complete festival brand experience designed to reflect the Aperol Spritz lifestyle – vibrant, social, and unmistakably orange.
We developed two custom container bars as the core of the concept, but due to limited space at Rosendal we executed one, making it the central hub of the activation. This Spritz Bar featured both a ground-level bar and a rooftop terrace, offering a dynamic way to experience the festival.
Supporting elements included a DJ booth for energy and flow - AperiDisco style, a lounge area with deck chairs for relaxation, and key activations such as the Aperol archway for photo moments and the Aperol swing for playful interaction.
From concept to production, the setup was designed to feel like an open-air terrace – creating a memorable brand world where people could gather, connect, and celebrate together under the Aperol banner.
Sketches
Execution
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